What content my audience wants

How do I know what content my audience actually wants?

When we start an agency, blog, e-commerce business, or any other business, and we want to start working to grow it digitally, we have many questions to solve: 

  • How to start?
  • Which platforms are the best to begin with?
  • Who are my competitors?
  • What is my target audience?
  • How do I do research for my business?
  • What strategy and tools did I use for my business to grow?

Many questions come to mind, and we do not find any way to solve them. Sometimes, because of our confusion, we give up and never start.

I will give a detailed guide to help you start in today’s article. 

1. The first step is Research 

First, list down and write all the things that come to mind.

Then, do some market analysis of the trends related to your business.

In the next step, do some competitive analysis of what your competitors do.

Then, think for yourself:

  • What do you know to share?
  • What are the trending topics?
  • How do competitors work to stand out in the market?

Above all, ensure you find the right way to get to know your target audience.

Tools to use:

  • Google Trends: It is best to know what trending topics are mostly searched on Google.
  • Google Search Bar: This is the best way to know your target audience, competitors, Google ranking topics, and keywords.
  • Quora, Reddit, and Answer the Public are the best tools for finding questions based on topics and keywords, and they mostly ask customer-related questions.

2. Know your target audiences.

If you find topics, do some research or think for yourself. What are the other platforms that I can make accounts on and market on? 

The most famous social media platforms are Facebook, Instagram, LinkedIn, and YouTube.

3. Active on social media platforms 

If you create an account on social media platforms, post consistently and correctly.

Work to show like a brand. Branding means selecting a proper layout, designs, target audience, strategies, and many other things, but in an appropriate way.

If your business needs proper branding on social media, feel free to contact me.

I am always here to help you and support you.

How do I work on Brightxsearch to find the target audience?

When I started working on Brightxsearch, I was confused about how to start working on Brightxsearch to grow in social media.

I follow some simple ways:

  • I sit down and write down what I have in mind.
  • Then, I used Google Trends to research the trends in the last 12 months on Google.
  • Then I researched Semrush; what are the topics and keywords that Semrush shows in Trend?
  • Then, I used a search bar that people mostly search for.
  • Then, I used Quora and Reddit to find out what questions people ask the most.

Above all, I collected 500+ data points and found my way to what I would do next.

If you have read my article but still have doubts, let’s dive deep into it with examples.

Examples 

Skincare e-commerce store 

Suppose I have skincare products at home and want to sell them digitally.

1. Platforms:

The most common platforms for skincare are those that help people create an e-commerce store or website. Examples include Amazon, Daraz, OLX, Shein, etc. 

I selected the Shein platform for selling and made my e-commerce website, too.

Shein is the best platform for younger people. Most women use Shein for their style, so Shein is trendy, mainly among younger people. My skincare products are targeted at females.

2. Use the Google search bar.

I used the Google search bar to find products on Trend. Since night cream is in high demand, I started searching for more related topics.

  • Best night cream near me
  • Top night creams for women in 2025
  • Best night cream to reduce wrinkles 
  • Magic night cream to overcome pimples overnight 

And use some strong CTA keywords.

3. Sell Night Cream 

Then I found in my business that people mostly like night creams, which are trending nowadays.

So I started with night cream to sell.

Then, from time to time, I grow.

Summarize 

In today’s article, we discussed what type of content my audience wants. Then, I shared the best ways to find content for my target audience. I then shared my personal experience regarding Brightxsearch. Finally, I gave some examples of e-commerce brands.

The time is short, and the topic is lengthy when I give more examples of different businesses.

I hope you find some guidance from my article, but if you still struggle to find any way or your business is in a different niche, you want proper guidelines and support.

I have a free consultation call for Brightxsearch visitors who love reading my articles.

I have the same for you, too. 

I will arrange my free consultation call to guide you step by step. InshaAllah, after meeting with me, you can make a plan for your target audience.

You can contact me using Brightxsearch’s contact details and my official WhatsApp number, which is also mentioned on the contact page.

Thanks for reading!

Your loved ones

Madeeha Wali

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